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SIKKENS wood finishes transitions to SIKKENS PROLUXE brand

Same great formula, new name

CRANBERRY TOWNSHIP, Pa., March 12, 2015 – A brand with more than 200 years of heritage and quality, SIKKENS® wood finishes, is changing its name. A premium exterior wood finishes brand for decks, logs and siding, doors, windows and interior finishes, the Sikkens brand is becoming the Sikkens PROLUXE™ brand. Designed to provide unrivaled looks, durability and performance on all types of interior and exterior wood, the product formulation will not change.

“While the label will reflect a new name, the product inside the can – which professionals and homeowners know and respect – will remain the same high quality,” said Alison Bruce, Sikkens ProLuxe brand manager, PPG Architectural Coatings. “Generations of professionals and homeowners have relied on the Sikkens ProLuxe brand to protect and enhance the natural beauty of the wood, and only Sikkens ProLuxe wood finishes showcase wood’s vibrant perfection with a flawless finish.”

Beginning in early March, the newly labeled product will be available at approximately 700 major home centers and more than 1,200 independent dealer locations across the United States and Canada.

“Available to independent retailer and home centers, the Sikkens ProLuxe brand has the marketing, distribution and sales support needed to support our retailer partners and end users,” Bruce said. “We’re introducing a new look for premium woodcare.”

The ProLuxe brand is a line of PPG Industries' architectural coatings business. The Sikkens ProLuxe premium woodcare brand offers products for deck, log and siding, door and window, and interior finishes. For more than 200 years, professional contractors have trusted the high-quality products, which offer both beauty and protection, even in the harshest of environments.

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
Sikkens is a registered trademark of AkzoNobel.
ProLuxe is a trademark of PPG Architectural Finishes, Inc.
Bringing innovation to the surface is a registered trademark of PPG Industries Ohio, Inc.

Jamie Altman
PPG Architectural Coatings

Katie Kirkpatrick
PPG Architectural Coatings