PPG: We protect and beautify the world
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Global Color Experts

Forecasting Trends

While color is something that we marvel at daily, once a year PPG color experts make a point to take it to a whole new level of appreciation.

For one special week, members of our color-oriented businesses to come together and share trend observations and insights. As part of the meeting, PPG color experts engage in interactive and dynamic workshops to discuss design trends, consumer preferences and priorities across each market as well as the role global, regional and cultural factors play in influencing customers.

PPG color experts represent varied industries served by PPG including automotive, aerospace, architectural, consumer products, industrial and optical. Participants develop best practices for color communication tools, discuss how product innovations and technologies impact surface design, and develop color trend guidance based on the current macro trends across industries and consumer preferences.

Workshop participants go home with greater color consciousness and a spectrum of ways to better serve PPG customers.

Read more about global trends in color.