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Calling all pro painters: DULUX Paints announces first-of-its-kind painters’ marketplace

Invites professional painters, contractors to join national online network

TORONTO, May 8, 2017 – If you’re a professional painter or contractor looking to brush up your painting skills and grow your business, DULUX® Paints has an opportunity for you. The leading paint brand in Canada has launched an online painters’ marketplace to identify professional painters and contractors from coast to coast who are trained in applying new, leading-edge Dulux Effect Finishes paint.

Introduced in late 2016, the unique Dulux Effect Finishes line – which includes Dulux VENETIAN SILK™ paint and Dulux LIQUID METAL™ paint – transforms walls into luxurious, one-of-a-kind masterpieces in two easy steps. Dulux Venetian Silk paint uses innovative technology to infuse walls with visual depth and sophistication, while Dulux Liquid Metal paint adds fluid elegance to any room.

Throughout 2017, Dulux Paints is offering one-day Dulux Effect Finishes training workshops for professional painters and contractors country-wide. Offered for $300, the full-day, hands-on course includes a supply of Dulux Effect Finishes products, applicators, sample board and colour tools – with a value well beyond the cost of the course, said Martin Tustin-Fuchs, brand manager for the Dulux Paints brand by PPG.

“It’s a win-win opportunity for the paint trade,” he said. “Our message to pro painters is that Dulux Paints will train you under professional guidance on how to use our new product, and then we will help raise awareness of your skills and services through our new online marketplace so you can attract and better serve clients.

“Our goal is to support Canada’s top professional painters and contractors, while enabling them to differentiate themselves in a competitive market with a unique skill set and tools affiliated with a leading paint brand,” Tustin-Fuchs said. “You don’t need to be an artist to create a masterpiece with Dulux Effect Finishes, but with the proper training, you can take the results of a paint job to the next level, delivering striking walls that completely transform a decor, even if nothing else in the room changes.”

Accessed at findapainter.dulux.ca, the national marketplace features a growing list of pro painters and contractors organized by region. “Each month, additional pro painters will be added as they become trained in using Dulux Effect Finishes,” Tustin-Fuchs said.

For a list of workshop locations and dates, and to register, please contact your local Dulux Paints store or Dulux Paints representative.

For more information about Dulux Venetian Silk and Dulux Liquid Metal paints, visit www.venetiansilk.ca or www.liquid-metal.ca.

DULUX® Paints are available in more than 250 company-owned Dulux Paints and BÉTONEL® / Dulux Paints stores and numerous authorized dealers across Canada, serving the consumer and professional markets. Produced in Canada, the Dulux brand offers an extensive portfolio of high-quality products and services.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Liquid Metal and Venetian Silk are trademarks of PPG Architectural Finishes, Inc.
Bétonel is a registered trademark of the PPG Group of Companies.
Dulux is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc., for use in Canada only.

Media Contacts:
Jamie Altman

Gail Bergman
Gail Bergman PR
905-886-1340 or 905-886-3345