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2016

Cloudberry named top color for 2017 by OLYMPIC Paints and Stains brand

Refreshing, soothing purple makes any room a sanctuary




 

 

 

 

 

CRANBERRY TOWNSHIP, Pa., Aug. 29, 2016 – Forget FOMO; 2017 will be the year of JOMO, or the “joy of missing out,” according to the OLYMPIC® Paints & Stains brand of PPG (NYSE: PPG). To help consumers turn any room into a JOMO-inspired space for escaping the distractions of the outside world and finding satisfaction in solace, the Olympic brand has named soft violet Cloudberry (OL677.3) the 2017 Color of the Year.

“Home d├ęcor trends for 2017 are reflecting society’s urge to find a space apart from constant connectedness, and to create balance by establishing our homes as places to refresh,” said Dee Schlotter, PPG senior color marketing manager, Olympic Paints & Stains brand. “Cloudberry is the perfect complement to the minimalist style that is strongly trending in the year ahead.”

According to Schlotter, Cloudberry appeals to individuals who increasingly find joy in pulling back from advertising, social media, the news cycle and other forms of information “noise” that throw off balance and harmony. The soft violet is serene and calming, helping people focus on family and professional pursuits without distractions from the outside world. To create this essence in your home, pair Cloudberry with classic neutrals – grays such as Flagstone (OL154), whites such as Delicate White (OL107) and blacks such as Black Magic (OL116).

Cloudberry also serves a double role as an ideal partner to gray-blues such as the Olympic Paints brand’s Stargazer (OL167), and gray-greens like Wandering Willow (OL200) and Misty Meadow (OL188). Schlotter recommended pairing key neutrals with Cloudberry to harmonize a room. In rooms with Cloudberry-colored walls, try trim and ceiling colors such as white-gray Mountain Gray (OL183), soft gray Solstice (OL202) or serious gray Simmering Smoke (OL107).

“Cloudberry conveys retreat from the pressures of daily life, encouraging meditation and mindfulness, inspiring more focus and less stress,” Schlotter said. “Imagine creating a room in your home that embodies a Zen persona with an engineer’s intellect. The mood is set through minimalism and purity of design, for environments and interiors that mimic the simplicity of an airy yet sophisticated beach lifestyle.”

Find Cloudberry, more than 1,000 other Olympic Paints & Stains colors and a full range of Olympic interior and exterior paints, exterior stains, resurfacers and wood cleaners at Lowe’s stores across the U.S. and at www.olympic.com.


PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.3 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

 
We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Olympic is a registered trademark of PPG Architectural Finishes, Inc.
Lowe’s is a registered trademark of LF, LLC.

 
 
PPG Media Contacts:
Jamie Altman
Architectural Coatings
724-742-5599
jamie.altman@ppg.com

Greta Edgar
Architectural Coatings
724-742-5699
edgar@ppg.com
www.ppg.com