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2016

CIL paint collaborates with designer Yanic Simard to unveil new colour centre in unexpected way

Brand provides inspiration through pop-up shipping container installation



Designer Yanic Simard of Toronto Interior Design Group in the CIL® paint colour centre

TORONTO, May 26, 2016 – CIL® paint today announced the launch of the CIL shipping container transformation tour to celebrate the introduction of the new CIL paint colour centre. Celebrity designer Yanic Simard of Toronto Interior Design Group transformed a 20-feet-by-20-feet eye-catching shipping container, which showcases creativity through colour, design and unique, achievable do-it-yourself (DIY) projects.

A feast for the senses, the shipping container is a mobile gallery travelling to Yonge & Dundas Square and the Distillery District in Toronto, and to Philips Square and Old Port in Montreal. It takes everyday objects and makes them extraordinary using the new CIL paint colour palettes as inspiration, encouraging consumers to feel confident that if they dream it, they can do it.

“I got to have all the fun in the world designing the CIL shipping container,” said Yanic Simard, Toronto Interior Design Group. “The project definitely forced out-of-the box, creative thinking and proved that paint is more than just colour on a wall – it’s an expression of personality and individuality, and there are so many ways to bring it to life. The new CIL colour centre not only inspires consumers but shows them how easy it is to make their DIY dreams a reality.”

The transformed shipping container is a “pop-up” inspiration hub showcasing four vignettes that represent common areas in the home and feature new CIL paint colours used on the walls. It also is enhanced through interesting, achievable DIY projects that make the space truly unique. Together, the combination of the vignettes and DIYs housed in the shipping container highlights the transformative power of paint in a small space, and features the new CIL paint tools offered to customers in stores, including oversized paint chips, lifestyle guides and other take-home tools designed to make colour selection easier.

In this captivating space, consumers will also have the chance to receive a 10-minute custom design consultation and leave with new CIL paint chips and personal design advice.

“The new CIL paint colour centre was developed in collaboration with our global colour marketing team using proprietary trends research, and it was designed to make finding the perfect colour easy,” said Alison Goldman, brand manager, CIL paint.

The shipping container serves as a source of colour inspiration and showcases the CIL paint Timeless and Trending Colour collections. The colour centre is divided into three lifestyles – Romantic, Urbanite and Organic – all of which are designed to engage people with relatable colours.

The new CIL colour centre boasts colours organized by unique lifestyle themes and offers 15 oversized paint chips featuring Timeless and coordinating Trending Colour collections. Along with guided inspiration tools, the display makes choosing and coordinating colours for the home easier than ever for design doers and dabblers. There are more than 1,160 unique colours in the CIL colour centre, all arranged by colour family for easy browsing. The display, which includes interior paint, exterior paint and CIL WOODCARE® products, can also be navigated by product, project and lifestyle, depending on a consumer’s preference.

To learn more about CIL paint, visit www.cil.ca. To learn more about the CIL shipping container, visit www.cil.ca/dream-it-do-it.

CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,165 colours in its palette, CIL paint has developed a colour mood system that guarantees a perfect match across a wide spectrum of colours.


PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.3 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

 
We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
CIL and WOODCARE are registered trademarks of PPG Architectural Finishes, Inc.

 
 
Media Contacts:
Greta Edgar
PPG
724-742-5699
edgar@ppg.com
PPGAC.com

Ruth-Ann Dafoe
DDB Public Relations Canada
416-963-4506
ruth-ann.dafoe@can.ddbpr.com