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2015

Paradise Found named 2016 Color of the Year by PPG THE VOICE OF COLOR program

Green color is part of 2016 Odyssey color trends collection



CRANBERRY TOWNSHIP., Pa., Sept. 30, 2015 – PPG THE VOICE OF COLOR® program by the PPG PAINTS™ and PPG PITTSBURGH PAINTS® brands today named Paradise Found – a serious, aloe green – as its 2016 Color of the Year. The green is inspired by consumers’ search for security, protection, privacy and resilience in an uncertain world. As consumers look to embrace future-forward lifestyles and designs, color experts from PPG Industries (NYSE:PPG), makers of PPG Paints and PPG Pittsburgh Paints products, anticipate Paradise Found will play a prominent role in home decor trends and styles, giving homeowners a silent guard and a sturdy, reassuring color for those wary of growing threats to global, national and cyber security.

Paradise Found (PPG1135-5) is reminiscent of the military and natural environments and reflects our society’s increasing focus on the development of personal strength, safety and security. The muted green is sturdy and protective, providing consumers with a sense of familiarity, helping them feel more comfortable embracing change and newness and adapting their home decor with their evolving needs and lifestyles.

“An edgy-yet-comforting green like Paradise Found hints at nature while still touching on neutrality,” said Dee Schlotter, senior color marketing manager, PPG Architectural Coatings, U.S. and Canada. “The 2016 Color of the Year provides the sense of strength, energy and comforting familiarity that consumers need to feel confident embracing newness and change. The color is also inspired by the runway, where we have seen a lot of urban militia styles.”

Paradise Found is one of the featured colors presented in Odyssey, a collection of four new color palettes showcasing the 2016 color trends from the PPG The Voice of Color program.

The idea of adding newness to design styles from the past is evident in the four color palettes of the Odyssey collection, some of which were adapted from previous years’ color palettes and draw on references from the 1970s, while still representing a new direction and embracing change. The 2016 Odyssey color palettes include:
I/mPerfect – The conundrum of pronouncing this theme as “Imperfect” or “I’m Perfect” reflects consumers’ willingness to celebrate uniqueness and the beauty that can be found within so-called imperfections. This theme also draws on references revamped from the 1970s in a contemporary sense of decor. Like the name suggests, the hues in this palette are perfectly imperfect in that many of them are blends of colors rather than pure colors – such as Confidence (PPG1078-5), Apple-A-Day (PPG1051-7) and Purple Basil (PPG1046-7) – or they are heavily shaded like Carob Chip (PPG1047-7). These colors were carefully selected to convey a palette that is nature-inspired and slightly bohemian yet still offers both ease and elegance in contemporary interiors.

Hyper HD – Celebrating a glamorous lifestyle that is social, stylish, eclectic and sophisticated, Hyper HD also borrows design sensibility from the late 1970s, adding a disco-era dazzle to the bohemian style of the decade. That disco-era dazzle is evident in the color palette, which is punctuated by saturated rainbow brights, such as Acorn Squash (PPG1212-6) and Rainbow Bright (PPG1243-7), exotic darks such as Egyptian Violet (PPG1168-7) and Black Walnut (PPG1041-1), as well as the mixed yellow Gone Giddy (PPG1216-7). A handful of tinted whites including Bamboo (PPG1111-3) and Delicate White (PPG1001-1) add lightness to the palette.

Lucid Dreams – Born from a rising consumer interest in finding a sanctuary and privacy away from the increasingly connected world, this palette soothes and offers a spirit of ease, conveying a sense of quiet, calm and peacefulness. Washed-out pastels in tender tones of pink, purple, blue and green make up this palette, including colors such as Blushing Bride (PPG1182-2), Wild Lilac (PPG1175-4), Colonial Aqua (PPG1148-4) and Geyser (PPG1138-2). Muted darks such as Choo Choo (PPG1047-6) and Volcanic Ash (PPG1012-6) and clean neutrals like Seriously Sand (PPG1085-3) work to balance the palette from appearing too ethereal and dreamy.

Knight’s Watch – This palette represents a new direction and is characterized by a design sensibility that is edgy, structural, masculine, dark and sturdy. Drawn from consumers’ increasing desire for safety and security, the elements of this theme, including colors that are primarily dark and neutral in nature, work together to convey strength and protection. The Color of the Year, Paradise Found, sits in this theme with its rich, camouflage-inspired hue. Ample grays, such as Shining Armor (PPG1003-5) and Swirling Smoke (PPG1007-2), and browns in varying shades and tonalities, like Sautéed Mushroom (PPG1085-5), Olive Wood (PPG1097-7) and Antiquity (PPG1093-5), are equally serious and safe. Deep reds, including Burgundy Wine (PPG13-03) and Ruby Lips (PPG1052-7), blues, such as Annapolis Blue (PPG1164-7) and Hacienda Talavera (PPG17-03), and greens, like Night Watch (PPG1145-7) and PPG The Voice of Color program’s 2016 Color of the Year, Paradise Found (PPG1135-5), provide energy while maintaining a mature aesthetic.
The 2016 Odyssey trends color collection, along with the 2,000 colors in PPG The Voice of Color program, are available at PPG Paints stores and independent dealer locations across the U.S. The PPG The Voice of Color program and color trends are also available in the PPG PORTER PAINTS® line.

PPG The Voice of Color program is a program of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.

To learn more about PPG The Voice of Color program, please visit www.ppgvoiceofcolor.com.

EDITOR’S NOTE: Images and additional color trends information for PPG’s Color Palette of the Year, comprised of top colors from PPG’s portfolio of paint brands, is available via our comprehensive online newsroom: newsroom.ppg.com/2016ColorTrends.

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.® 
PPG Industries' vision is to continue to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
 
Bringing innovation to the surface is a registered trademark and PPG Paints is a trademark of PPG Industries Ohio, Inc.
PPG Pittsburgh Paints, PPG Porter Paints and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.

 
 
Media:
Jamie Altman or Katie Kirkpatrick
PPG Architectural Coatings
724-742-5599 or 724-742-5352
jamie.altman@ppg.com or katie.kirkpatrick@ppg.com 
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