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2014

Go for Glam in 2014: Opulence Is Latest Trend in Home Decor

SICO paint introduces unique colour palette to achieve lavish look






LONGUEUIL, Quebec, March 11, 2014 – We’re seeing it on the runways, on the highways, and now in all facets of home décor.

Opulence is one of the hottest looks for the home in 2014, according to leading brand SICO® paint. It’s presenting itself with dramatic colours, rich metallic shades, and plush velvet and suede – think shimmery antique golds highlighted by sophisticated darks and extravagant gem tones such as emerald, ruby and sapphire.

“Home décor is taking its cue from the world of fashion and cars, and this is translating into lavish colours and designs for walls, furniture, floors and accessories,” said Mylène Gévry, marketing manager for SICO paint, a brand of PPG Architectural Coatings. In unveiling the newest SICO paint colour theme, a collection of opulent hues called Design Splendour, she said the look is contemporary, mixed with vintage touches such as tapestries, brocades, damasks, embossing, toile de Jouy and gilding, reminiscent of a more regal era in history.

“Glam décor has largely been removed from the spotlight of design since the onset of the recession in 2008, but the return of more embellished, glamorous looks demonstrates that consumers are slowly but surely renewing their interest in spending,” she said. “Rooms in the year ahead will exude decorated elegance, infused with multiple deep colours used creatively in straight lines.”

Included in the Design Splendour paint palette is a decadent mix of both warm and cool SICO paint tones. The warm hues – such as Royal Jelly (6095-84) golden yellow, Bloody Mary (6057-65) red and Champagne Glass (6039-21) pink – are a balance of exotic, intense colour and subtle, softened neutrals. The cool tones of the palette – including Polynesian Blue (6003-73), Jazz Night (6019-83) slate and Galapagos Green (6146-73) – are rich and saturated, contrasting well with the warm shades.

“The colours are so versatile that they aren’t limited to walls; they are also being applied to furniture, floors, trim, doors and ceilings,” Gévry said. To achieve an opulent look, she recommended enriching bold-toned walls by painting side tables, cabinets or hutches a “pop” colour such as plum, jade, ruby or gold. For best results, she advised using a high-quality coating such as SICO Furniture and Cabinets Paint, a heavy-duty alkyd emulsion product that works well on any surface, from melamine to thermoplastic, wood to ceramic tile, and medium-density fibreboard (MDF) to glass.

Floors, which are often ignored in the decorating process, can add significant panache to a room when painted in deep, rich colours such as black or dark grey. Gévry suggested using premium paint that will withstand wear and tear over time. Satin Finish Interior and Exterior Latex Floor Paint by SICO paint, for example, offers exceptional adhesion and protection for wood and concrete floors, she said. Stairs and banisters painted in glossy dark finishes complete the sophisticated look, while adding highlights through glossy white columns or wall appliqués heightens the sense of drama.

Classic colours such as gold and other metallic tones are best used on an accent wall, trim or the ceiling, Gévry said, especially when the space is accessorized with crystal-like touches. Gem tones can be combined in one room using stripes or patterns, or featured as single, stand-alone colours.

“You don’t need to live in a palace to create a majestic space,” Gévry said. “With the right mix of paint colours and accessories, along with a little imagination and confidence, anyone can achieve this year’s hottest look in the home.”

For more information about 2014 colour themes from SICO paint and to view the full Design Splendour palette, visit www.sico.ca.

Since 1937, the SICO brand has provided Canadian do-it-yourself consumers a complete line of high-quality interior and exterior paints. The brand is recognized as the market leader and can be found on the shelves of Rona as well as other retailers. Developed with professional painters in mind, the brand also offers Sico Expert, a specialized line sold exclusively to the painter’s market.

PPG: BRINGING INNOVATION TO THE SURFACE.
PPG Industries' vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
 
SICO is a registered trademark of the PPG group of companies.
Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.

 
 
Contact:
Katie Kirkpatrick
PPG Architectural Coatings
412-434-3340
katie.kirkpatrick@ppg.com

Gail Bergman/Ashley Pergolas
Gail Bergman PR
905-886-1340/905-886-3345
info@gailbergmanpr.com