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2014

Blue Paisley Named 2015 Color of the Year by PPG PITTSBURGH PAINTS THE VOICE OF COLOR Program

Homeowners search for unique ways to set tone for year ahead; find inspiration in possible harmony, creative, worldly and quality possibilities



Blue Paisley, the 2015 Color of the Year for the PPG PITTSBURGH PAINTS® brand, is enthusiastically positive and represents possibility. The color has global ties, a bohemian flare and is reminiscent of mosaic stones.


The Good Life palette emphasizes an earthen spirit and a respect for simplicity to uncover the maximum harmony between man-made and the natural environment.


A mix of urban neutrals and single bright colors gives the I’m Pulse palette a vibrant and playful theme that emphasizes the consumer who takes control of design.


Time-worn hues, once-brightly colored mosaics and the 2015 Color of the Year, Blue Paisley, make up the Co-Leidoscope palette, inspired by the luxury of global travel and the taste of the exotic.


Blending clean, pared-down designs with quiet nature, the Introsense palette introduces a new direction in minimalistic styling with elements that are calming, quiet and muffled.

PITTSBURGH, Oct. 29, 2014 – The PPG PITTSBURGH PAINTS® brand today named Blue Paisley, a lavish, almost-but-not-quite royal shade of blue, as its 2015 Color of the Year. Experts from PPG Industries (NYSE:PPG), makers of PPG Pittsburgh Paints products, anticipate Blue Paisley will play a prominent role in home decor trends for the coming year as homeowners look to positively influence their lives and decisions with vibrant hues.

Homeowners are seeking home decor inspiration from multiple regions and influences, capable of transforming the home into a glamorous fusion of worldly possibilities. Selecting colors that signify a global eclecticism, such as Blue Paisley (PPG1328-6), aids in the translation of a homeowner’s rich collection of experiences into equally rich home decor options. Blue Paisley is one of the featured colors presented in Possibility, a collection of four new color palettes showcasing the 2015-2016 color trends for THE VOICE OF COLOR® program.

“In observing the purchase behavior of homeowners, a single overarching idea became evident – we are now looking to set the tone for the year ahead using vibrant yet stylish colors that play off our unique experiences and tap into our desire for global eclecticism that mixes natural and manmade themes,” said Dee Schlotter, national color marketing manager, PPG Pittsburgh Paints brand. “We are experiencing the popularity of the soft blue shade across all markets, such as home decor, automotive and electronics, making it a clear PPG Color of the Year selection.”

While Possibility is an endless term, PPG’s color stylists from around the world collaborated to form the overarching idea behind the four new palettes, setting the tone for the entire year ahead. The notion of Possibilities develops individually within each of the four themed palettes, enabling homeowners to select color combinations that project their personal hopes, aspirations and experiences for the coming year. Whether it’s a vibrant, friendly green like Jewel Weed (PPG1230-5), a fiery and bright coral like Firecracker (PPG1190-6), or a sophisticated, sunny peach like Copper River (PPG1196-5), consumers are encouraged to use colors that set the pace of the coming year accompanied by the Possibilities it holds.

“As the world becomes more globally connected, our desire to explore the world around us, taking in the unique sights and colors of our natural surroundings, has grown considerably,” Schlotter added. “Whether it’s recognizing the contrasts of our manmade environment versus what nature provides as a way to identify the simple, earthen spirit through natural muted tones, or embracing the bold and expressive hues of a self-centric and artistic being, the desire to recognize the possibility of what’s ahead is appealing.”

The four new Possibility trend palettes in The Voice of Color program for 2015-2016 are available at dealers of PPG Pittsburgh Paints products across the United States. These palettes are:

Good Life
Possible Harmony
This trend is the birth child of manmade coastal regions and earthy natural environments, complete with an earthen spirit, respect for simplicity and a mission to uncover an optimal balance with life. Bringing fresh floral colors from nature together with soft neutrals from the earth and rich blues from the sea encourages the expression of natural ruggedness in the home. Earthen composite materials, often derived from organic sources, serve as inspiration for this palette’s variety of naturally bold hues.
Unpretentious browns and pinks accompanied by coastal blues and yellows create a lively and natural full color palette. A few of the colors in this 30-shade palette are Honey Graham (PPG1069-5), Silver Dollar (PPG1022-3), Bordeaux (PPG1055-7), Bermuda (PPG1150-6) and Sheffield (PPG1139-5).

I’m Pulse
Creative Possibilities
This palette is self-centric, bold, expressive and artistic, dominated by its variety of bold hues and flanked by its softened brights and urban neutrals. The concrete grays pair beautifully with the intensely colorful hues, while the softer brights are particularly impactful against the demanding blacks. Creative spirits from around the world with an interest in manipulating, altering and producing digitally-sourced designs will be drawn to the vast color offerings in this palette. References to pop, abstract, impressionist, classic and digital art can be found in the intense yellows, hot blues, burnt pinks and sultry greens.
Spirited neon-inspired colors paired with a twist on neutrals bring the 30-shade color collection together to create a daring palette full of digital inspiration. The versatile hues included in this palette are capable of being used alone or as part of a layered design. Several of the colors in this palette are Briquette (PPG1218-6), Orange Poppy (PPG1196-7), Crushed Pineapple (PPG1213-7), Leap Frog (PPG1225-7), Sorcerer (PPG1240-5) and Whirlwind (PPG1013-3).

Co-Leidescope
Worldly Possibilities
This trend focuses on a growing global eclecticism that is ethnicity-inclusive, culture-inclusive and co-existence-inclusive. The glamorous fusion of worldly possibilities is conveyed in the deep jewel-toned purples and greens, spicy reds and golden yellows. A balanced mix of colored darks and faded midtones are a result of inspiration sought from the time-worn hues of once-brightly-colored mosaics, encountered by countless individuals in their travels. The palette as a whole draws inspiration from multiple worldly regions and influences, while its luxurious overtone adds charisma that lends well to the ever-evolving gypsy jetsetter, or “gypset,” consumer.
The palette features the Color of the Year, Blue Paisley (1238-6). Some of the other 29 colors featured in this palette are Ruby Lips (PPG1052-7), Gothic Gold (PPG1208-7), Blue Bayberry (PPG1149-7), Deep Emerald (PPG1148-7), Royal Indigo (PPG1174-7) and Night Rendezvous (PPG1037-5).

Introsense
Quality Possibilities
The blending of nature, solid design and technology creates the "Introsense" palette, full of calming, soulful shades. Zen neutrals coordinated with easygoing blues and indulgent pinks simplify the homeowner's quest for privacy, anonymity, timelessness, quality and peace. Part of the uniqueness of this 28-shade palette stems from its nuanced neutral shades, which are actually less-than-neutral colors such as pinks, purples and blues, mellowed by their gray, brown, black, taupe and beige undertones. The other standout feature of this palette is its soft tints, created to add an inimitable factor of serene sensibility. As a whole, this trend palette serves as an introduction to a new direction in minimalistic styling that blends clean, pared-down designs with quiet nature.
The soft blues, greens, pinks, purples and coral hues paired against the light neutrals yields a soothing new direction that plays out in architecture, automobiles, tech products and more. Some paint colors included in this palette are Lost Love (PPG1047-2), Ancestral (PPG1047-4), Irradiant Iris (PPG1171-3), Spruce Shade (PPG1136-5), Sahara Sun (PPG1064-6) and Carob Chip (PPG1047-7).

Each of the four Possibility trend palettes fully embodies the unique consumer striving to express optimism for the year ahead through home decor selections. While technology has become an inevitable component of daily life, each of the four themes personifies technology in its own unique way. For example, Good Life incorporates the styling of technology for purposes of making usage easier and friendlier by implementing simple shapes in optimistic colorways. I'm Pulse recognizes that just as technology allows users to add and update in real-time, homeowners should be able to add and upgrade various elements of design as they please. The realization that tech products now fulfill a fashion need rather than a mere functionality need encompasses the global traveling persona of the Co-Leidescope theme. Introsense recognizes that the styling emphasis of tech products generally takes rounded form to indicate softness rather than intimidation.

The 2015-2016 Possibility trend palettes, along with 2,000 additional colors in The Voice of Color program, are available in any of the PPG Pittsburgh Paints lines, including PURE PERFORMANCE® paint – a premium-quality paint brand that has zero VOCs (volatile organic compounds) in the base paint* and low odor during application and drying – and MANOR HALL® paint and Manor Hall TIMELESS® paint – super-premium-performance paints offering superior coverage and a brighter finish than competing brands.

To learn more about PPG Pittsburgh Paints products and The Voice of Color program, and to find the dealer nearest you, please visit www.ppgvoiceofcolor.com.

 
PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG’s unique position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers’ applications – from consumer goods to automotive color, from residential to commercial to industrial design. Visit www.ppgcolorshare.com to see how color impacts PPG’s businesses and customers.

The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color program offers an engaging online experience to help homeowners discover Harmony color families and palettes that reflect their personalities and complement their styles. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the decor elements in a space. The Voice of Color program also features exclusive color collections that offer style inspiration (such as Hacienda Style, Historic Colors, FALLINGWATER®-Inspired Colors), designer favorites and expert advice. For more information or to order color tools and resources, visit www.voiceofcolor.com.

PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries' vision is to continue to be the world’s leading coatings and specialty materials company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.
 
*Colorants added to this base paint may increase VOC level significantly depending on color choice.

Bringing innovation to the surface is a registered trademark of PPG Industries Ohio, Inc.
Manor Hall, PPG Pittsburgh Paints, Pure Performance, The Voice of Color and Timeless are registered trademarks of PPG Architectural Finishes, Inc.
Fallingwater is a registered trademark of The Western Pennsylvania Conservancy.

 
 
Contact:
Dee Schlotter
PPG Architectural Coatings - PPG PITTSBURGH PAINTS® Brand
724-742-5452
schlotter@ppg.com
www.voiceofcolor.com
 
Justin Falce
Burson-Marsteller
412-394-6698
Justin.Falce@bm.com