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PPG introduces ELECTROCOLOR 3500 coating for consumer electronics

Tinted clearcoat appearance complements metal surfaces, can be used for appliances

PITTSBURGH, Dec. 19, 2013 – PPG Industries’ (NYSE:PPG) industrial coatings business has introduced ELECTROCOLOR® 3500 coating, an electrodeposition coating (e-coat) designed as a lightly-tinted clearcoat for application on metal surfaces of tablets, notebooks, smart phones and other consumer electronic devices.

Bill Barrett, PPG business development manager, consumer electronics, Americas, said the coating is engineered to provide aesthetic and performance benefits to manufacturers. “This new coating gives metal an organic appearance while protecting it from the chemicals, UV (ultraviolet) exposure and abrasion it will encounter in everyday use.”

Electrocolor 3500 coating, which also can be used for appliances and other applications requiring a decorative metallic appearance, offers high yield rates for applicators due to its high transfer efficiency and color consistency.

To learn more about Electrocolor 3500 coating and PPG’s entire line of e-coat solutions for industrial and consumer products, visit www.ppgindustrialcoatings.com or call 1-888-774-2001.

PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

Bringing innovation to the surface is a trademark and Electrocolor is a registered trademark of PPG Industries Ohio, Inc.
Sharon Bird
PPG Industrial Coatings