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Color Trends

Automotive Color Trends



What's the most popular car color on the planet?

According to research conducted by PPG, while nearly 60 percent of consumers identified color as a major factor in their vehicle-buying decisions, automakers continue to sell a vast majority of cars (nearly 75 percent) in conservative colors such as white, black, gray and silver.

“Our research indicates that global car manufacturers have good reason to give their brands and models a unique appearance using color and effects,” said Jane E. Harrington, PPG manager, color styling, automotive original equipment manufacturer (OEM) coatings. “Color and styling choices by OEMs must be responsive to these differences among potential buyers. They need to consider everyone from technology-focused millennials to family-focused baby boomers, monitoring sales data and style trends to try to predict two or three years in advance of a model year what colors and effects they will offer.

“With a full spectrum of colors that can range in appearance from bright sparkle to silky pearlescence, carmakers today have an endless variety of options. Because we know selecting the right look for a specific brand is very important to each automotive company, PPG helps our customers develop distinctive colors to enhance their future vehicles,” she added.
 

 

Trending colors in the future

PPG Automotive Color Palettes for 2018-2019 Models

In response to continued demand for color innovation in automotive coatings, PPG introduced 64 exterior shades to manufacturers for consideration in styling 2018-2019 model year vehicles. Titled “AMPLIFY,” the collection includes four color-trend story palettes:

2018-2019 Automotive Color Palettes

In response to the continued demand for color innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2018-2019 model year vehicles. Titled “Colorography,” the collection includes five palettes:

  • Hyper HD is a colorful and impactful theme that welcomes self-expression, performance and modern technology. The palette includes an extroverted blend of virtual and real-world enhanced color – a mix of dazzling bright hues with the layered effects of tinted clears and tri-coats. LAUNCH PALETTE

  • IM Perfect is a global trend named as a play on words, celebrating the perfection of imperfections and authenticity in individuals living their best lives and focusing on their uniqueness with an emphasis on wellness. This more organic palette is influenced by nature, with somewhat subdued hues such as foliage greens as well as copper and brass metal tones. LAUNCH PALETTE

  • Knight’s Watch is a stronghold theme providing sturdy reassurance for safety and security through traditional colors representing refuge and confidence. Like a silent guard, the visual code of this palette communicates strength and protection with dark, dramatic jewel tones and blackened metal shades.LAUNCH PALETTE

  • Lucid Dreams reflects calmness, sensitivity and privacy, portraying a refuge from technology overload with fluid, graceful design. The palette consists of pastel tones with slightly more color as interpreted in metallic whites, mint greens, anodized gold/beige tones and sky blues. LAUNCH PALETTE
 
   

 Global Color Trends by Region

North America

  • In North America, white remains most popular (23 percent), followed by black (19 percent), gray (17 percent), silver (15 percent), red (10 percent) and blue (8 percent).

South America

  • In South America, white leads in popularity (36 percent), followed by silver (31 percent), black (11 percent), gray and red (tied at 9 percent each), and blue (2.5 percent).

Europe

  • In Europe, white remains most popular (31 percent), followed by black (18 percent), gray (16 percent), silver (12 percent) and blue (9 percent).

Asia Pacific

  • In Asia Pacific markets, white remains most popular (44 percent), followed by black (16 percent), natural and silver (tied at 10 percent each), and gray (7 percent).